Key Lessons Running A Beauty Brand Has Taught Me About Influencer Marketing

Running a beauty brand is definitely not for the faint hearted. At the start of creating my Press On Nails & Make-up brand “Confetti Beauty” I was spurred on by my love for beauty and the way makeup and nails can not only transform your look but also transform your mood. Several pallets of press on nails and lipglosses cluttering up my garage later I realised that love wasn’t enough. I would need some marketing magic in order for my brand to become a sustainable business.